Influencers are individuals with engaged dedicated following on social media and are often viewed as trendsetters due to their creativity, authenticity, and specialized knowledge in a particular niche or industry. Influencers build their audience over years of sharing content across various platforms and establishing trust and rapport with their supporters through social media, blogs, and videos.
They are sought after by brands and businesses wanting to use an influencer's expertise to promote their products or services through influencer marketing, yielding benefits such as increased brand exposure, trust reinforcement, added personability, and authentic marketing partnerships, including events like giveaways and contests, product collaborations, affiliate marketing programs, and sponsored content.
The entire point of hiring a content creator is to tap into a pre-built audience that trusts the influencer. An instant influencer generated by an AI Model doesn't have the same impact as a human influencer or content creator.
Why? Connection. Influencers are active members of the demographic you are trying to reach, and they have spent years building and curating an audience. While AI can gather data, it cannot understand nuance and culture well enough to foster a community.
Why is this?
AI or virtual influencers are computer-generated characters designed to resemble real people and promote products or brands on social media platforms. While these influencers can create content and interact with their audiences, they lack the creativity, emotions, and personal experiences that human influencers bring to their content, including the flexibility and spontaneity of basic human interaction.
AI influencers struggle to build the emotional connection, authenticity, and audience trust that humans do by sharing personal stories, real-life experiences, and emotions audiences can relate to, which allow them to maintain a strong connection with their followers.
Audiences trust human influencers because of the authenticity they bring to their content, such as genuine reviews and testimonials. On the other hand, AI influencers are controlled by their brands, which makes audiences suspicious of authenticity, transparency, and the potential for manipulation.
